I worked with Blend as a designer for Scout–our studio regularly partners with student ventures to develop their products and services. This particular project involved logo & identity design, packaging design, the creation of a marketing website, and print design of a brand book. Before this project, Scout had never designed packaging for a cylindrical tube.
We met with our client weekly to understand her product–reef-safe, all-inclusive tinted sunscreen–and evolve Blend's branding according to our client's target market. Most sunscreen contains extremely harmful chemical filters that destroy coastal reefs and raise the temperature of the water. Our client hopes to replace with reef-safe sunscreen that eliminates the "white cast" common in most reef-safe sunscreens currently on the market. Consequently, the environmental and inclusive aspects of this product were our two main pillars in moving forward with this project.