SHARK BAY, 
Western Australia
Design Synthesis, Spring 2018
​UNESCO World Heritage Site Rebrand

This project involves a complete rebrand of Shark Bay, a rugged UNESCO World Heritage Site in Western Australia, and the creation of a full set of marketing materials. I iterated a new logo based on a combination of Shark Bay's natural attractions–referencing the sharks for which the site is named in the logotype and the stromatolites, the world's oldest living fossils, in the logomark. Stromatolites are an ecological wonder capable of bringing tourism to Shark Bay, and are found on-site in the most diverse and abundant quantities in the world, much more remarkably so than sharks.

I also created a set of illustrations depicting the abundance of marine animals Shark Bay has to offer. Biodiversity is one of Shark Bay's biggest draws for visitors as a mostly undisturbed ecological site and as such, these illustrations repeat themselves across all marketing materials. 

The markmaking itself draws from the seagrass beds that grow in Shark Bay as the largest and most diverse in the world. The wavy lines in these illustrations imitate the visual of seagrass beds photographed overhead. These business cards in particular showcase the animals for which Shark Bay is famed and emphasize the current threat they face from climate change. As you remove the business card from its holder, symbolizing the loss of the seagrass beds, the animal disappears.

I selected this colour palette based on the bright tones of the area itself. The high contrast mimics the saturated colours of the Western Australian landscape and suggests a marine theme.

UNESCO Heritage &
Shark Bay Booklet

This booklet was designed to function both as a guide to the UNESCO World Heritage Site organization and also as a specific guide to Shark Bay. With that in mind, this booklet uses an accordion fold to tell UNESCO's story on one side and Shark Bay's story on the other. When you finish reading one side, you simply flip the page to begin reading the other. Look below for the entire booklet.

VISUAL SUMMARY
Available